Dear Animal Welfare Partner:
Beginning April 4, the Animal Services Office will launch a two-month Spring Public Awareness Campaign on the importance of spay/neutering pets in Austin. As you may know seasonal public awareness campaigns are just one strategy of the No-Kill Implementation plan.
I am very pleased to report with the assistance of the City’s Communication and Public Information Office, the Public Awareness Work group, and the generosity of a local advertising agency, MOSAK, we have developed an exciting campaign that will include the following:
- Capital Metro bus wraps
- Yellow Cab Taxi billboards
- Print ads in community newspapers and the Austin American-Statesman
- Promotional postcards
- Radio PSAs
- Social media and media outreach
- Fliers, window and bumper stickers
Attached are the ads that will be seen traveling across the city in the next two months and the artwork for the No-Kill stickers that will soon be seen on cars and windows throughout the community.
I invite your organization to help in the City’s effort to educate the community on the importance of taking care of their pets by getting them spay or neutered. We will have promotional items available for your use at the Town Lake Animal Center beginning April 13. I welcome you to stop by the Davenport building and staff will provide you with promotional postcards, bumper stickers and/or window decals.
It is our goal to see as many of these stickers traveling around on vehicles across the city, I hope you’ll help us bring awareness to the animals in our community.
The next campaign will begin over the summer and will focus on adoption and fostering pets. The campaign will have some of the same medium but we will try other vehicles for advertising such as billboard placement, television PSAs and some grassroots marketing that will involve a virtual adoption/fostering component. You will be hearing more about the summer campaign in the coming months.
My first several weeks in Austin have been very exciting and I’ve enjoyed meeting some of you and I look forward to meeting those I have yet to meet. Please feel free to call me with any questions.
Thank you for all you do towards our goal of becoming one of the most humane cities for animal welfare in the country.